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"BIG" name - "BIG" game
"BIG".This name is going to be established Brand Name.BIG is a Copyright Brand of Reliance(Anil Dhirubhai Ambani Group).The aim behind it Think BIG,Think Better.
A week ago,Company also made announcement on his collaboration with a famous Football Club(Manchester United).Company is going to launch Computer Multimedia Game wiith the help of the Club.
After huge Success of "BIG fm,BIG music,BIG home video,BIG flicks".Now it's time for BIG TV.Yes,Company decided to launch DTH Service(BIG TV) in this March with the Target of 100 million Customers.Before it,Reliance made Revolution in Telecom Sector.This time DTH Sector is his Target and his goal to Reach out this Product to every Home.
According to our Network,Reliance BIG tv Ltd. is a Wholly owned Subsidiary of Reliance Communication.It would be the first Indian DTH operater to deploy the state-of-the-art MPEG4 Platform,where "over 450 Channels can be offered,almost twice as much of what the plateform deployed by current DTH operaters does".
From Newswire,Officials decided its connection price is just 1325/-.Its monthly charges are less than a ordinary cable connection.To beat the competitors,Company decided to target its Rent and Create Pressure by this Action.
BIG TV's Promotor Company Reliance Communication is making a strong and Powerful Marketting strategy for this Product.They decided to Distribute it through Company's Outlets Reliance Web World & Reliance Web World Express.Company's thought behind this is to make this Product easier to Catch.For it,Reliance Communication is going to change"Reliance Web World Express" into "Reliance Mobile Store" through this March last.
This is just a report.The real Exam will be start after its official Launch.Competition after this launch in DTH Market will surly become interesting.So,let's Hope for Revolution in DTH and wait for upcoming Players like Bharti & Videocon.
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